fit
The right partner isn’t the biggest one. It’s the one that fits.
Too large, and you're a line item. Too narrow, and you've hired a specialist for a problem with many parts. We sit in the space between — close enough to know your business, broad enough to hold finance, brand, and structure at once.
Partners
william houston
managing partner
William is a financial and organizational strategist whose career spans sales leadership, operational design, and capital stewardship. With more than twenty years of experience supporting high-growth and transitional companies, he understands how financial structure and executive alignment shape lasting performance.
As Chief Financial Officer for venture-backed and growth-stage organizations including Keriton, Impactable, and Hatch Biofund, William has overseen forecasting, revenue cycles, investor relations, and contract governance while serving as a trusted operational partner to founders and boards. He also advises entrepreneurs through the Rowan Innovation Venture Fund and Broad Street Angels, where he leads the Blockchain and Emerging Technologies division.
At Houston Rothwell, William leads work focused on financial architecture, strategic partnerships, and executive development, helping ensure vision and execution remain aligned. His approach combines financial precision with a deep respect for the people and structures that sustain performance.
Victoria Rothwell
partner
Victoria Rothwell is a communications and operations strategist whose work spans organizational communications, perception strategy, brand identity, executive positioning, and technical narrative development. She helps organizations communicate with precision and strategic intent while aligning external perception, internal communication, and broader business goals.
As a founding partner of Houston Rothwell, Victoria works directly with founders and leadership teams on investor readiness, market positioning, and the technical translation and strategic concepts into clear, structured narratives for investors, partners, and key stakeholders. Her entrepreneurial experience and background in social and behavioral psychology bring a systems-level perspective that connects strategy, messaging, behavior, and performance.
At Houston Rothwell, Victoria leads work focused on organizational communication, culture, and narrative alignment in support of company growth, and ensures that what a company does, what it says, and how it is perceived remain consistent. 